19 Nov
While it may be hard to imagine, you may actually have to suffer through commercials in the very near future when using certain apps on the iPhone. It is tough to gauge how well this one is going to go over with users, but what choice do they really have? AdMob, a mobile phone advertising company, is set to launch advertising that will appear in certain applications that are featured in the App store.
This is kind of a unique approach to advertising, but do iPhone users really want to have to watch or listen to an ad once they have opened up an application that they have already paid for? While the app will have a fast forward feature that will allow the user the ability to end the ad and move onto the application, it seems like it would be more of an annoyance than anything else. Of course, Google is in on the action as they have recently announced that they will be acquiring AdMob with an offer of about $750,000,000 in stock. The curious thing here is that this app may directly affect the sales of iPhone applications and Google is in cahoots with other developers that are selling their phones that feature Google as a primary driving force.
The first phone that comes to mind is of course the Droid. The free GPS app that is on the phone is powered by Google maps and is one of the features that is being touted over the iPhone’s features. In order to get something comparable, the iPhone user would have to purchase the TomTom feature (which has recently been upgraded to compete with the Google Maps GPS) for $99. Is anyone questioning this or are we just thinking conspiracy theory on our own here?

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